Funnel and Subscription Retention Analysis

1. Funnel Analysis Chose which metrics: Click through rate (Growth): (i.e. how many customer clicked on it after seeing the ad) # clicked / # shown Goal: bring customer to the site. Pros: able to identify demand from users allow estimate to test and improve ad features to maximize CTR (since it’s only take accountContinue reading “Funnel and Subscription Retention Analysis”

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